Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
John Schnatter is in the midst of a raging PR crisis as partners head for the hills and the company's stock takes a hit.
Only 23 percent of customers say they have a ‘relationship’ with a brand, that leaves the other 77 percent that can be converted to brand advocates.
The Pay Your Age promotion was so overrun with parents and children that most had to be turned away due to safety concerns crushing the souls of untold numbers of kids.
Following hack, chatbots and fake photos, Casper continues it disruptive marketing strategy with a sleep pop-up.
A sweepstakes was the main attraction supported by videos featuring WWE superstars.
The Forbes Communications Council has the answers—13 of them in fact.
Kellogg has kicked off a slew of promotions tied to the wild ride of the upcoming Jurassic World: Fallen Kingdom.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.