Beth Negus Viveiros
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Acquisition
Focus on the Customer in Search Engine Optimization
Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.
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Digital
Content Marketing Needs to Evolve
Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.
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Acquisition
What to Expect in 2016: Webinar
Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”
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Data Driven ROI
Be Prepared for Consumer Complaints
Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.
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MarTech
Optimizing Mobile Apps for Lead Gen
Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.
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Digital
2016 Will Be the Year of Content Marketing
If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.
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Data & Analytics
Ideas for Linking Campaign Performance and Revenue
Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.
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ROI | Metrics
Driving ROI With Smarter Social Creative and Targeting
Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.
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Data & Analytics
Marketing Musts for Stronger Customer Relationships
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
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Data Driven ROI
8 Reasons Buyer Personas Fail
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.