The Secret to B2B Data? Keep It Clean

|  by Beth Negus Viveiros

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…

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Brand Champions Boost General Mills

|  by Beth Negus Viveiros

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.


4 Tips for Selling to CMOs

|  by Beth Negus Viveiros

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.