Dow AgroSciences Digs Deep to Engage Farmers

|  by Beth Negus Viveiros

Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.”…


Create a Better B2B Big Data Plan

|  by Beth Negus Viveiros

Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.


At Halftime, How’s Your Digital Marketing Team Performing?

|  by Beth Negus Viveiros

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.


Fear the Rise of the “Deletist” Consumer

|  by Beth Negus Viveiros

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.