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The Risks of Not Following Data Use Guidelines

|  by Beth Negus Viveiros

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

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The Road to Better Sales and Marketing Alignment

|  by Beth Negus Viveiros

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

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Extending Your Event With Social and Mobile

|  by Beth Negus Viveiros

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.

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Secrets to a Better Sales Team

|  by Beth Negus Viveiros

You may have an amazing lead development and marketing program in place. But if you don’t have a sales force ready to cultivate relationships and convert those leads, it really doesn’t matter.

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The Challenges of Legal Lead Gen

|  by Beth Negus Viveiros

Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.

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Know Your Customer Everywhere in the Funnel

|  by Beth Negus Viveiros

It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs.

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