Baltimore Ravens v Atlanta Falcons

Atlanta Falcons Transforms Fan Experiences: Webinar

|  by Beth Negus Viveiros

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.


20 Top Customer Engagement Tips

|  by Beth Negus Viveiros

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Battle Over Ousted Market Basket President

The Market Basket Drama, One Year Later

|  by Beth Negus Viveiros

A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.


Earning An Audience With Great Content Marketing

|  by Beth Negus Viveiros

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.


Cultivating B2B Customer Loyalty

|  by Beth Negus Viveiros

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.


Sharknado 3’s Storm of Marketing Tie-Ins

|  by Beth Negus Viveiros

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.