Improved Database Helps Golfsmith Boost ROI

|  by Beth Negus Viveiros

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.


13 Secrets to Driving Response: Free Webinar

|  by Beth Negus Viveiros

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”


Why B2B Brands Need Customer Advocates

|  by Beth Negus Viveiros

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.


Using Customer Data to Improve Marketing ROI

|  by Beth Negus Viveiros

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.