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Content Marketing Needs to Evolve

|  by Beth Negus Viveiros

Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.

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What to Expect in 2016: Webinar

|  by Beth Negus Viveiros

Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”

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Be Prepared for Consumer Complaints

|  by Beth Negus Viveiros

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

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Optimizing Mobile Apps for Lead Gen

|  by Beth Negus Viveiros

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.