The Road to Better Sales and Marketing Alignment

|  by Beth Negus Viveiros

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.


Extending Your Event With Social and Mobile

|  by Beth Negus Viveiros

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.


Secrets to a Better Sales Team

|  by Beth Negus Viveiros

You may have an amazing lead development and marketing program in place. But if you don’t have a sales force ready to cultivate relationships and convert those leads, it really doesn’t matter.


The Challenges of Legal Lead Gen

|  by Beth Negus Viveiros

Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.


Know Your Customer Everywhere in the Funnel

|  by Beth Negus Viveiros

It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs.


Lead Attribution Must Go Beyond First or Last Click

|  by Beth Negus Viveiros

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.


Building Traffic With Content Marketing

|  by Beth Negus Viveiros

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.