Topic

Day: May 16, 2013

  • Agencies

    Dunkin’ Donuts Goes Local From the Corporate Level

    Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

  • Digital

    Why You Should Give a Darn About Your Local Reputation

    Managing your reputation online can mean the difference between winning more business and losing potential customers.

  • Agencies

    Finding the Right Lead Generation Strategy

    What is the best strategy for your company, inbound or outbound marketing?

  • Agencies

    Chief Marketer Listline May 16

    Lists featured this week include The Oregonian and Caliber Corporate Contacts.

  • Agencies

    Why You Should Care About Customer Journeys

    (CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]

  • How to Build Links Without Traditional Content Marketing

    (Search Engine Journal) Content marketing is a great way to get links but it’s not the only way to do it. In fact, placing too much emphasis on content can actually distract from what we should be doing most—approaching the unique needs of each client and niche. This author shares five link-building tactics that aren’t […]

  • Data & Analytics

    5 Key Reports for Measuring B2B Marketing

    (Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

  • Digital

    Dodge Role in ‘Fast & Furious 6’ Adds the Dart: Video

    (Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]

  • Social

    8 Ways to Expand Your Pinterest Presence

    (Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]

  • Mobile

    8 Mobile Apps for Marketers

    (Marketing Dive) As marketing professionals progressively spend more time on the road or commuting and the functionality of mobile devices keeps increasing, it makes sense that more work is being performed on mobile devices. To keep things simple, and to keep work effective, mobile app developers have come up with some impressive solutions to common problems of mobile […]