Topic

Day: May 16, 2013

  • The Importance of Real-Time Data Verification: Q&A With XVerify

    When lead forms are populated with inaccurate information, the business that accepts those leads into their database and attempts to interact with them are at risk of throwing away money and damaging their reputation. Whether you’re a lead generator or a lead buyer, you know that data verification is an essential part of the process, […]

  • Personas Are Lame

    Content marketers appear to have fallen in love with “personas,” but they should really wake up and see the problem inherent in this. It reeks of make-believe

  • 5 Tools to Help You Compare Your Facebook Page With Your Competitors’ Pages

    You might think you’ve done all you can to spiff up your Facebook page and implement every best practice out there, but we all know that true satisfaction is rooted in how you compare with those around you. So how can you effectively and efficiently compare your Facebook page with your competition’s pages? Ian Cleary, […]