Topic

Day: May 1, 2013

  • Agencies

    Evaluating MailChimp’s Mixed-Media Campaign

    (The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

  • Agencies

    Special Report: Multichannel Marketing to Different Ethnic Segments

    For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

  • Digital

    Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers

    (AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” […]

  • How to Write “Awesome Frickin’ Content”

    (Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, […]

  • Agencies

    How Text Messaging Can Drive App Engagement and Revenues

    (MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep […]

  • Old Media, New Tricks

    (Wall Street Journal) Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a dozen phone calls and exchanging several emails or faxes with the firm that owns the screens. Now, advertisers can accomplish the same task with a few clicks of a computer mouse, thanks to […]

  • Digital

    How To Create In-House Social Media Celebrities

    (PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.

  • Agencies

    Six Steps to Improving Mobile User Behavior

    A common mistake many companies still make is to reapply their traditional online strategy to mobile.

  • Agencies

    Red Roof Inn Turns 40, Celebrates with a Road Tour

    Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

  • Infographic: Facebook vs. Pinterest for Marketing

    BloomReach, a cloud marketing platform, has put together an infographic comparing Facebook and Pinterest for reaching marketing goals. According to The CMO Survey, CMOs spend 8.4 percent of their marketing budgets on social media. In the next five years, that number is expected to rise 21.6 percent. Here are some of the interesting findings from […]