2009 Pro Award Finalists

Posted on by Chief Marketer Staff

CATEGORY #1: BEST MULTIDISCIPLINE CAMPAIGN

True Blood
Oreo DSRL Campaign
How Sweet the Sound
Yahoo! Start Wearing Purple

CATEGORY #2: BEST USE OF EVENT MARKETING (FIVE OR LESS VENUES)

CNN Election Coverage
The Duracell Power Lodge
[yellow tail] Vinyl Bar
State Farm Call Your Shot

CATEGORY #3: BEST USE OF EVENT MARKETING (MORE THAN FIVE VENUES)

Disney Parks “What Will You Celebrate?” Tour
Meow Mix Think Like a Cat Game Show
Drive One 4 UR School
Slime Across America

CATEGORY #4: BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN

Entourage Air
U.S. Army Strength in Action Tour
Slime Across America
Morris’ Million Cat Rescue

CATEGORY #5: BEST SAMPLING PROGRAM OR TRIAL RECRUITMENT

The Charmin NYC Restroom Experience
[yellow tail] Vinyl Bar
Reader Revolution
Look Fab Moments

CATEGORY #6: BEST CAUSE-BASED PROMOTION

The Recovery Project
Drive One 4 UR School
Warriors in Pink…Powered by Ford
Morris’ Million Cat Rescue

CATEGORY #7: BEST SPONSORSHIP OR TIE-IN CAMPAIGN

Old Spice Red Zone Player of the Year
Acuvue® Did You See That?
AT&T Team USA Soundtrack
State Farm Call Your Shot

CATEGORY #8: BEST USE OF PUBLIC RELATIONS IN A PROMOTION CAMPAIGN

Milk-Bone Celebrates 700 Dog Years
The Gore-Tex Know What’s Inside Tour
Purex Saves Green
Doritos Crash the Super Bowl

CATEGORY #9: BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES

Fill the Plane
Meow Mix Think Like a Cat Game Show
The Dark Knight $10K Giveaway
Doritos Crash the Super Bowl

CATEGORY #10: MOST INNOVATIVE COMMUNICATION STRATEGY

True Blood
The Duracell Power Lodge
Meow Mix Think Like a Cat Game Show
Polar Bears on the Thames

CATEGORY 11: BEST INTERACTIVE/WIRELESS PROMOTION

Interactive Aquarium
PEDIGREE® MILLION DOG MOSAIC
AT&T Team USA Soundtrack
Doritos The Quest

CATEGORY #12: BEST MULTICULTURAL/ETHNIC CAMPAIGN

'HUGGIES® and PULL-UPS® "El Tren de Vida de Mamá"
'SCOTT® Dichomania!
How Sweet the Sound
AT&T Team USA Soundtrack

CATEGORY #13: BEST CAMPAIGN TARGETING A MICRO AUDIENCE

Meow Mix Think Like a Cat Game Show
UR Votes Count
International Truck Stop
Doritos Unlock the Xbox

CATEGORY #14: BEST CAMPAIGN GENERATING BRAND AWARENESS

Meow Mix Think Like a Cat Game Show
Drive One 4 UR School
How Sweet the Sound
AT&T Team USA Soundtrack

CATEGORY #15: BEST LOYALTY PROGRAM OR SHOPPER REWARDS PROGRAM

Feed the Senses
The Dark Knight $10K Giveaway
My Coke Rewards
Miller High Life Extras

CATEGORY #16: BEST DEALER, SALES FORCE OR BUSINESS-TO-BUSINESS CAMPAIGN

From Sweden With Löv Tour
CNN Grill
Drive One 4 UR School
Heroes Happen Here

CATEGORY #17: BEST USE OF P-O-P

The USPS Innovation Center
Kahlúa “Holiday Fit for Kings”
Stir Up a Royal Adventure

CATEGORY #18: BEST USE OF VIRAL MARKETING IN A PROMOTION CAMPAIGN

Card for Africa
True Blood
PEDIGREE® MILLION DOG MOSAIC
Battle of the Bands & The Quest for the Crystal

CATEGORY #19: BEST PREMIUM-BASED PROMOTION

American Express WishList
Pebbles Big Taste Adventure Beneath Bedrock in 3-D
Merry Giving Black Friday Holiday Event
The Dark Knight $10K Giveaway

CATEGORY #20: BEST RETAIL/CO-MARKETING CAMPAIGN

GameStop Guitar Hero
UR Votes Count
Puffs Plus On-pack
AC/DC Album Launch

CATEGORY #21: BEST CAMPAIGN ON A BUDGET (UNDER $250,000)

31 Days of the Dragon
CNN Community Outreach
The Stanley Works Experience
LU Café

CATEGORY #22: BEST IDEA OR CONCEPT

True Blood
CNN Grill
The Duracell Power Lodge
Yahoo! Purple Pedals

CATEGORY #23: BEST CREATIVE

True Blood
[yellow tail] Vinyl Bar
How Sweet the Sound
AT&T Team USA Soundtrack

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