2009 Pro Award Finalists
CATEGORY #1: BEST MULTIDISCIPLINE CAMPAIGN
True Blood
Oreo DSRL Campaign
How Sweet the Sound
Yahoo! Start Wearing Purple
CATEGORY #2: BEST USE OF EVENT MARKETING (FIVE OR LESS VENUES)
CNN Election Coverage
The Duracell Power Lodge
[yellow tail] Vinyl Bar
State Farm Call Your Shot
CATEGORY #3: BEST USE OF EVENT MARKETING (MORE THAN FIVE VENUES)
Disney Parks “What Will You Celebrate?” Tour
Meow Mix Think Like a Cat Game Show
Drive One 4 UR School
Slime Across America
CATEGORY #4: BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN
Entourage Air
U.S. Army Strength in Action Tour
Slime Across America
Morris’ Million Cat Rescue
CATEGORY #5: BEST SAMPLING PROGRAM OR TRIAL RECRUITMENT
The Charmin NYC Restroom Experience
[yellow tail] Vinyl Bar
Reader Revolution
Look Fab Moments
CATEGORY #6: BEST CAUSE-BASED PROMOTION
The Recovery Project
Drive One 4 UR School
Warriors in Pink…Powered by Ford
Morris’ Million Cat Rescue
CATEGORY #7: BEST SPONSORSHIP OR TIE-IN CAMPAIGN
Old Spice Red Zone Player of the Year
Acuvue® Did You See That?
AT&T Team USA Soundtrack
State Farm Call Your Shot
CATEGORY #8: BEST USE OF PUBLIC RELATIONS IN A PROMOTION CAMPAIGN
Milk-Bone Celebrates 700 Dog Years
The Gore-Tex Know What’s Inside Tour
Purex Saves Green
Doritos Crash the Super Bowl
CATEGORY #9: BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES
Fill the Plane
Meow Mix Think Like a Cat Game Show
The Dark Knight $10K Giveaway
Doritos Crash the Super Bowl
CATEGORY #10: MOST INNOVATIVE COMMUNICATION STRATEGY
True Blood
The Duracell Power Lodge
Meow Mix Think Like a Cat Game Show
Polar Bears on the Thames
CATEGORY 11: BEST INTERACTIVE/WIRELESS PROMOTION
Interactive Aquarium
PEDIGREE® MILLION DOG MOSAIC
AT&T Team USA Soundtrack
Doritos The Quest
CATEGORY #12: BEST MULTICULTURAL/ETHNIC CAMPAIGN
'HUGGIES® and PULL-UPS® "El Tren de Vida de Mamá"
'SCOTT® Dichomania!
How Sweet the Sound
AT&T Team USA Soundtrack
CATEGORY #13: BEST CAMPAIGN TARGETING A MICRO AUDIENCE
Meow Mix Think Like a Cat Game Show
UR Votes Count
International Truck Stop
Doritos Unlock the Xbox
CATEGORY #14: BEST CAMPAIGN GENERATING BRAND AWARENESS
Meow Mix Think Like a Cat Game Show
Drive One 4 UR School
How Sweet the Sound
AT&T Team USA Soundtrack
CATEGORY #15: BEST LOYALTY PROGRAM OR SHOPPER REWARDS PROGRAM
Feed the Senses
The Dark Knight $10K Giveaway
My Coke Rewards
Miller High Life Extras
CATEGORY #16: BEST DEALER, SALES FORCE OR BUSINESS-TO-BUSINESS CAMPAIGN
From Sweden With Löv Tour
CNN Grill
Drive One 4 UR School
Heroes Happen Here
CATEGORY #17: BEST USE OF P-O-P
The USPS Innovation Center
Kahlúa “Holiday Fit for Kings”
Stir Up a Royal Adventure
CATEGORY #18: BEST USE OF VIRAL MARKETING IN A PROMOTION CAMPAIGN
Card for Africa
True Blood
PEDIGREE® MILLION DOG MOSAIC
Battle of the Bands & The Quest for the Crystal
CATEGORY #19: BEST PREMIUM-BASED PROMOTION
American Express WishList
Pebbles Big Taste Adventure Beneath Bedrock in 3-D
Merry Giving Black Friday Holiday Event
The Dark Knight $10K Giveaway
CATEGORY #20: BEST RETAIL/CO-MARKETING CAMPAIGN
GameStop Guitar Hero
UR Votes Count
Puffs Plus On-pack
AC/DC Album Launch
CATEGORY #21: BEST CAMPAIGN ON A BUDGET (UNDER $250,000)
31 Days of the Dragon
CNN Community Outreach
The Stanley Works Experience
LU Café
CATEGORY #22: BEST IDEA OR CONCEPT
True Blood
CNN Grill
The Duracell Power Lodge
Yahoo! Purple Pedals
CATEGORY #23: BEST CREATIVE
True Blood
[yellow tail] Vinyl Bar
How Sweet the Sound
AT&T Team USA Soundtrack
