Yahoo Personals is at it again. Last month the online dating service organized a date on top of a Los Angeles billboard; this month it hopes to make new love connections at coast-to-coast kissing booths while raising money for charity.
On Feb. 9, kissing booths will be set up in high-traffic areas in Los Angeles (Third Street Promenade), Chicago (Union Station), Atlanta (the Mall at Peachtree Center) and New York (Grand Central Station). For every person who visits the booths, Yahoo Personals will donate $1 to the local Humane Society.
Manning the booths are some of the 45 singles Yahoo Personals had previously selected to represent the service in its 2004 advertising campaign, dubbed Project: Real People.
The singles will promote the fact that they are looking for a date for Valentine’s Day and drive people to the site to sign up. The singles will select a date on Feb. 13 from among fellow members and then be treated to a night on the town.
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