Some companies out there are suffering partly because they spend too much money on advertising and not enough money on hiring help to create landing pages that actually convert and help to achieve desired business goals. Landing pages are necessary because without them, websites can become a bit confusing for visitors. They might click on a button, but it might not be a call-to-action (CTA) button.
According to Design Resource Box, a good CTA button “will make the visitors do what you want them to do, and that is to sign up, add to cart, contact us, etc.” A good CTA button is just one element of an effective landing page. Here are some tips:
–