Walter Karl Inc. has secured an agreement in principle with Ziff Davis Media Inc. to take over management of its postal and e-mail lists targeting IT professionals.
This appointment is due to take effect sometime in April when new data cards will be released. The portfolio features approximately 22 million records from nine publications, including such titles as PC Magazine, Sync magazine, eWeek, CIO Insight, Electronic Gaming Monthly and Computer Gaming World.
Worldata presently manages these lists. Prices range from $170/M to $300/M for postal files and $200 to $325 for e-mail files.
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