Volkswagen of America will use the NBA All-Star Weekend in Denver this weekend as a chance to showcase some of its vehicles as options for the urban markets.
The automaker will highlight it Phaeton, Toureg and Jetta brands Feb. 18-20 as part of its exclusive automotive sponsorship for the NBPA All-Star Gala, the premier event of the weekend, and the House of Reebok, a temporary VIP lounge for athletes and celebrities that the shoemaker is setting up in raw space. Both events will take place in downtown Denver.
Consumers will be given the opportunity learn about the vehicles and receive complementary tickets to the House of Reebok or the NBPA All-Star Gala if they test-drive a vehicle. All test-drives will take place outside House of Reebok.
Volkswagen will also provide transportation for select NBA players over the course of the weekend.
The ad*itive, Philadelphia, and Event Solution International, Rancho Santa Margarita, CA, handle.
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