Visa USA will again have its card appear in new episodes of What Not to Wear.
Hosts of the show, Stacy London and Clinton Kelly, will give each “fashion offender” a Visa card and Visa gets other product integration opportunities while the offender shops.
The product placement is part of the renewal of a multi-million deal between Visa USA and Discovery Networks as the category exclusive sponsor of the show, which appears on TLC. The partnership has been expanded to include a new TLC series, Taking Care of Business, which premieres this fall.
The deal includes advertising on the Discovery Channel, the Travel Channel, BBC America, Discovery Home Channel and Discovery Times Channel as well as promotion in Discovery Channel Stores nationwide.
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