Upshot has been named the merchandising and promotion agency of record for Subway Restaurants.
The agency will drive the customer in-store experience, the development of in-store merchandising and sales-driving programs, as well as support ongoing promotional development needs.
Upshot Senior Vice Presidents Rich Scarle and Jerry Craven oversee the relationship.
Upshot’sclient roster also includes P&G, Disney, Kraft Foods, Corona and Hilton.
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