UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.
The program will initially roll out to select ZIP codes in Chicago; Dallas-Ft. Worth; Miami; Phoenix; and Washington, D.C.
The offers will be packaged in a custom-designed UPS Direct to Door Pak and delivered to residents in the test ZIP codes who are receiving a small package shipment that day. Each Direct to Door Pak can contain approximately 12 offers and samples from UPS customers.
Network
