We’re a nation that enjoys controversy: public option healthcare or not, Team Edward vs. Team Jacob, Jay or Coco, dogs or cats. We enjoy choosing up sides, whether or not we have anything to gain. Now a promotion has tapped into one of the great unresolved issues: tissues. The bathroom variety, to be exact. In a phrase, Cottonelle wants to know, America: Should the toilet paper go over the roll or under?
The Thunderdome for this great debate is a Web site, CottonelleRollPoll.com, that lets visitors cast their vote and then offers a surprisingly full-featured look at how the voting is going both state by state and nationwide. The site also offers video clips assembled by street teams and user comments collected, 140 characters at a time, from an app within the site itself and posted by state.
As for getting the word out, if you haven’t seen the TV spots running in prime time, you can also catch those at the Web site. In fact, it’s got a tricky little feature that acts as a “Roll Poll Throwdown” in video form. You can click on one of four “debaters” on either the Over or Under side, and then click someone from the opposing team. Run the first video clip, and the second launches when it’s done.
But then, if you live in Chicago or (I have to imagine) other major metros, you probably don’t need the TV spots, because the Roll Poll campaign has been taken to the streets. I found this out when leaving work the other evening as I confronted a kiosk at a nearby bus shelter.
At first I thought it was an android from some new Pixar movie. But no, it’s a running tab of (I guess) the local vote in the poll. Still, it grabs your attention.
Commentary from the BigFatMarketingBlog.com
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