The University of Maryland University College has selected Grey Direct as its agency of record.
Grey has been charged with strategic planning and creative development of the promotion of UMUC’s enrollment programs. Annual billings are expected to be roughly $6.5 million.
The efforts will primarily focus on the online and direct mail channels, and will target local, national and global prospects. Adelphi, MD-based UMUC offers more than 90 undergraduate and graduate online degree and certificate programs.
