Twentieth Century Fox has promoted Michael Peikoff to senior vice president, licensing and merchandising, a new position.
His new role expands his current duties including managing internal and external communication for the licensing division, as well as overseeing the company’s retail marketing and licensed promotions initiatives in the U.S.
His title had been vice president of licensing for 20th Century Fox Licensing & Merchandising. His new post took effect July 1.
Peikoff joined Fox’s licensing division in October 2005. During his time, he managed the U.S. licensing team across a number of categories including softlines, hardlines, gift and novelty, domestics, healthy and beauty and worldwide publishing. He played a key role boosting revenue and the licensee base around TV show and movie brands including “The Simpsons,” “24,” the “Alien” franchise and “The Princess Bride.”
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