Trends

Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.

Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott.  […]

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday. “It was on us,” she said. When the company sets revenue guidance, as opposed to […]

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy.   Sometimes all shoppers need to convert is a nudge of confidence that other consumers like the product and a bit of fear-of-missing out, said Ashley Kechter, brand president at Fabletics.  Actress Kate Hudson co-founded the direct-to-consumer […]

Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.

These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]

Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.