Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add 2 million subscribers to both its e-newsletters.
The 6-year-old company turned to Socketware, an Atlanta e-mail software firm, when it realized outsourcing all its e-mail was becoming financially burdensome. Now, using Socketware’s Accucast Enterpise technology, the dot-com sends, manages and refines its own e-mail program.
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