Sun Products Corp. has named TracyLocke as its agency of record for shopper marketing.
The company’s brands include, all laundry products, Sunlight Laundry Detergent, Wisk Laundry Detergent, Snuggle Fabric Softeners and Cuddle Soft Fabric Softeners, as well as private-label products for national retailers.
First work breaks this summer for the all brand.
Sun Products was recently created through the merger of Huish Detergents and the Unilever North American Laundry Care business.
