Toysrus.com (www.toysrus.com), a New York-based online toy retailer, has launched Babiesrus.com (www.babiesrus.com),.
The new site features thousands of infant and baby products, an online/offline registry, a customer return program at hundreds of stores nationally, and a wealth of resources for new and expectant families.
“The site has a huge selection of brand name products and useful information for mothers,” said Toysrus.com CEO John Barbour, in a statement. “Plus, we’re making it extremely convenient for our online customers to take advantage of our offline partnerships with the Toys “R” Us family of retail stores.”