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The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

In today's budget-conscious environment, it's not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

Direct marketers can perhaps be forgiven if they're getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

In June, when American military officials captured Saddam Hussein's top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.