Multichannel Bliss
Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period? You'd be wrong if you said it was retail, catalogs
Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period? You'd be wrong if you said it was retail, catalogs
Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,
Democratic Party presidential candidate Howard Dean continued to set Internet records for fundraising. But he still trailed President George W. Bush,
Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The
What have we here in this issue's makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it's a skyful
The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president
Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm
As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed
What's the best way to make sure your company isn't flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became
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