TJX To The Maxx
Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.
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Return on Investment
With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the
Online and Offline Are One: Study
THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted
Integrated Marketing Makes E-Commerce Profitable
E-commerce direct marketers who use multi-channel integrated marketing dramatically increase their chances of generating profits and surviving the growing
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