Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Topic | Retail Marketing
‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
2021 Retail Marketing: A Year in Review
The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early
Findings, consumer expectations and concerns about the holiday shopping season.
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends
L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.
Brands Fall Short of Adequate Omnichannel Experience During Pandemic
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
How Ecommerce Technologies and In-Store Experiences Can Enhance the Shopper Experience
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers
Three approaches for producing winning holiday campaigns in this new normal.
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Landing a Role in the C-Suite: A CMO’s Best Advice
Click here to view the 2023 winners!