Topic | Mobile

Three Easy Ways For SMBs to Improve Mobile Strategy in 2015

|  by Ran Oelgiesser

With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.

Three Easy Ways For SMBs to Improve Mobile Strategy

|  by Ran Oelgiesser

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.

Creating a Successful Second-Screen Experience

|  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

5 Things Marketers Can Learn from Fashion

|  by By Atri Chatterjee

Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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CHIEF MARKETER 200 Winners Announced

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