Topic | Experiential

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.

From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.

Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

How 15 brands have approached holiday activations with experiences.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.