Topic | Experiential

Target, Chobani and General Mills are a few of the key brands presenting at this week's ANA Masters of Marketing event in Orlando.

Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland.

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies…

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Will Burger King make Tim Horton's less Canadian? Oh, the humanity!

Bostonians weren't thrilled by Comcast's recent on-the-street efforts to entice new subscribers in the city.