Event Marketing
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Acquisition
Lessons Learned from Cisco Live’s Virtual Event Pivot
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
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Demand Gen
B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
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Events
Veritas Technologies Converts Annual Global Sales Meeting to a Virtual Event
How the security software company created a live event with energy–despite the remote viewership.
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Acquisition
Event Marketing Strategies: Six Trends from B2B Leaders
Strategies in event marketing from B2B leaders in the forefront of the industry.
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Acquisition
Four Insights for Marketers Considering All-Digital Events Amidst Coronavirus Impact
Considerations for marketers pivoting to digital events as a result of Covid-19.
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Events
What Marketers Need to Know About the Wuhan Coronavirus
Insights on Covid-19 for marketers who depend on face-to-face interactions for business.
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Acquisition
Modern Warfare Takes Over Burger King in LA
In the run up to the highly anticipated release of Call of Duty: Modern Warfare,
big brands wanted to get in the game. -
Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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Acquisition
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to
this all-digital phone service’s goal to make some marketing noise. -
Acquisition
Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?”
