Event Marketing
-
Acquisition
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees. -
Acquisition
10 Ways to Foster LGBTQ and SOGI Inclusivity at Events
Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event. -
Acquisition
Tacos Fall from the Sky at SXSW
SXSW may have ended, but for Torchy’s Tacos
the halo of its marketing stunt lingers on. -
Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.” -
Acquisition
InBev’s Nick Kelly Talks Sports, Challenges and Rockin’ Those Big Campaigns
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping
up a number of firsts around the wild March basketball season. -
Acquisition
Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths
Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on. -
Acquisition
Red Robin Shares Signature Fries Across Nine States
For the next three months, the Red Robin Food Truck is on
the road celebrating its 50th birthday with consumers. -
Acquisition
Mars Valentine’s Day Spa Bursts with Sweet Flavors
Valentine’s Day is just around the bend and Mars is ready to celebrate
with a pop-up shop sweetened with its gums, mints and candies. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
Michael Hall to Star in Skittles Game Day Musical
For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play.
