Topic | Esports

Following are a collection of companies that have recently partnered with esports and gaming organizations.

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.

To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.

Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.

Esports and gaming tournaments are continuing online. Here's how one brand pivoted to esports marketing.

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.

In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Cloud-based web development platform Wix.com is partnering with Fortnite team FaZe Clan in a multi-faceted esports partnership.