Topic | Esports

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.

In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Cloud-based web development platform Wix.com is partnering with Fortnite team FaZe Clan in a multi-faceted esports partnership.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.

When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink partnerships with esports, everybody wants to get in the game.