Topic | Esports

Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.

When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink partnerships with esports, everybody wants to get in the game.

Brands like Wendy’s are playing to win with esports and Fortnight, staging events within the community to connect with gamers.

The Army ramped up recruiting efforts after this year, for the first time, it failed to meet financial targets and grow its ranks to more than 500,000.

Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.

Domino's has signed on as a presenting partner of Gfinity, scoring exclusivity within the quick service restaurant sector.

The American auto racing company bills the series as the “first esports competition created to attract and identify young talent."