Super League Gaming CEO Ann Hand Dishes on the In-Game Advertising Market
SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.
SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.
To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
The NFL's partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
Esports and gaming tournaments are continuing online. Here's how one brand pivoted to esports marketing.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.
In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.
Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.
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