Topic | Engagement

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30…

Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?

Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.