Tips for Great Webinars in 2018

Posted on by Beth Negus Viveiros

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?

Join Mark Bornstein, vice president of content marketing for ON24 in a live video webinar on Thursday, Feb. 1 at 11 am PT/2 pm ET, where he’ll share “10 Tips for Creating Great Webinar Content.”

He’ll share ideas for finding new content themes and ideas, ways to make webinar content more interactive, thoughts on building multimedia presentations and more.

“What makes webinars one of the most valuable marketing tools we have today is the ability to directly engage an audience in ways that most marketing tools simply can’t,” Bornstein wrote in a recent LinkedIn post. “But most webinars today still fall into the ‘we present and you listen’ model.”

Simply having at Q&A at the end of your webinar isn’t enough, he notes. According to the 2017 ON24 Webinar Benchmarks Report, 82 percent of webinars include a Q&A, typically at the very end of the presentation.

“The problem is that if you save Q&A for the end of your presentations, your audience is in passive listen-only mode for a majority of the webinar,” he wrote.

On Feb. 1, Borenstein will share tips for using interactive tools to boost engagement and lead gen, and offer ideas for improving the over all content of your webinar.

“Have fun with your audience,” he says. “Don’t talk at them, talk with them. Increased interactivity and engagement will lead to longer attendance times, more content retention, and ultimately, better leads. Don’t make your audience wait for their chance to speak, get interactive right from the start.”

Register now to join the webinar live on Feb. 1, or to listen on-demand at your convenience.




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