Basketball Marketing Madness: How Brands Capitalize On Sports Fans [Infographic]

Partner Content by: University of West Alabama Online
Type: Infographic

When we think of March Madness®, our minds immediately go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? All March Madness® marketing flows from the NCAA®, which owns and controls practically every element of the event. Its control over the tournament and branding allows the NCAA® to oversee messaging and brand identity. The 2018 tournament averaged almost 10 million U.S.-based viewers for all 67 televised games. This coming year the NCAA® is celebrating the tournament’s 80th anniversary and remains one of the most watched sporting events in the U.S.

Interested to learn more about marketing? You can take up your marketing game and advance your career with UWA’s fully online bachelor’s in integrated marketing communications, with the option of a sports communication track, or fully online MBA with a marketing emphasis. Your career goals are within reach with an online degree from the University of West Alabama. Experience a personalized education designed to help you achieve your dreams, on your schedule and at an affordable cost.


View the Basketball Marketing Madness: How Brands Capitalize on Sports Fans infographic from UWA Online