Partner Content by: University of West Alabama Online
When we think of March Madness®, our minds immediately go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? All March Madness® marketing flows from the NCAA®, which owns and controls practically every element of the event. Its control over the tournament and branding allows the NCAA® to oversee messaging and brand identity. The 2018 tournament averaged almost 10 million U.S.-based viewers for all 67 televised games. This coming year the NCAA® is celebrating the tournament’s 80th anniversary and remains one of the most watched sporting events in the U.S.
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