Topic | Direct Mail

Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal

The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August

Mailer groups applauded Postmaster General Jack Potter's announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

Ask any scam artist to name their favorite target. Chances are they'll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn't get the

Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm's source-finding service. But a few months

Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will