Topic | Direct Mail

Creative Approach

|  by Chief Marketer Staff

The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

Golden Gouge

|  by Chief Marketer Staff

Ask any scam artist to name their favorite target. Chances are they'll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

Hey You!

|  by Chief Marketer Staff

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn't get the

Scammed Out

|  by Chief Marketer Staff

Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

Five-Year Falloff

|  by Chief Marketer Staff

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


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CHIEF MARKETER 200 Winners Announced

CM 200

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