Topic | Direct Mail

Hey You!

|  by Chief Marketer Staff

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn't get the

Scammed Out

|  by Chief Marketer Staff

Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

Five-Year Falloff

|  by Chief Marketer Staff

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

Mangled Mail

|  by Chief Marketer Staff

The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


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