Topic | Direct Mail

Mailer Groups Laud Presidential Commission on USPS

|  by Chief Marketer Staff

Most observers applauded President Bush's creation of a commission to explore the U.S. Postal Service's mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.

Slowly but Surely

|  by Chief Marketer Staff

Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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