Direct Mail
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Direct Marketing | Print
Golden Gouge
Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.
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Direct Marketing | Print
Moore Tries Flashy Mail Package
A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more
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Data Driven ROI
Hey You!
Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the
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Direct Marketing | Print
Direct Mail Outpulls E-mail With Journalists
MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months
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Direct Marketing | Print
Scammed Out
Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just
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Direct Marketing | Print
Cricket Rolls Out First Direct Mail Campaign
Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will
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Direct Marketing | Print
Five-Year Falloff
Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association
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Direct Marketing | Print
Mangled Mail
The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster
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Direct Marketing | Print
PRC Endorses Mail Tracking Service
Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the
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Direct Marketing | Print
Wine Country Living Returns to Direct Mail
After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000