Topic | Data

4 Reasons to Make Personalized Marketing Analytical

|  by Peter Moloney

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

Maximizing Customer Retention: A Data Fitness Test

|  by By Curtis Thornhill & Elizabeth Dobbin

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Why You Need to Be Thinking About Second-Party Data

|  by Anastasia Bogomolov

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

Getting Through the Data to the Insights: 4 Tips

|  by Erika Carney

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

Building a Strong Marketing Data Strategy

|  by Curtis Thornhill & Elizabeth Dobbin

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

data intelligence, Engaging customers

Misconceptions About Marketing Data

|  by Anastasia Bogomolov

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

3 Ways CIOs Can Transform Digital Marketing

|  by Kevin Cochrane

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Chief Marketer Videos



Awards

 
	
        

CHIEF MARKETER 200