Topic | Data & Analytics

How Big Data Can Improve B2B Lead Gen

|  by James Vander Putten

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Customer Data Management: What Really Matters

|  by Ben Legg

How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

Is Your Data Ready for ABM?

|  by Tracy Eiler

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.

Why Clean Marketing Data is Not Just for CIOs

|  by Lauren Kincke

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Getting Marketing Data In Sync, in Real-Time

|  by Dan Roy

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.