Topic | Data & Analytics

How Big Data and Marketing Analytics Can Help Sales

|  by By Glenn Gow

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

Business Moves at the Speed of Social

|  by Pernille Bruun-Jensen

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

100% Pure’s Predictive Success

|  by Chief Marketer Staff

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.