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Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
Three key steps to developing a successful relationship with your CFO.
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
These B2B marketing stories were the most read so far this year.
How the role of the CMO is becoming more data-driven.
Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.
A sound data management strategy is critical as the landscape becomes more complex.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.