Barbie

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  Digital & Technology

  Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

  Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign. 

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  Digital

  Brands on Fire in 2021

  Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

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  Demand Gen

  Brands on Fire: Barbie

  Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.