Topic | B2B

How Big Data Can Improve B2B Lead Gen

|  by James Vander Putten

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Marketers’ Most Wanted: Manufacturers

|  by Sherry Chiger

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Marketer’s Most Wanted: Physicians

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Strategies for More Effective Lead Scoring

|  by Chris Matty

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.