TiVo Inc. has lined up five interactive advertising campaigns that will allow viewers to respond to commercials using TV remote controls to request additional information or special offers.
Campaigns are planned for Ameriquest, E-Trade Financial, Nautilus Inc., Novartis and Tylenol for lead generation.
The interactive DRTV ads will reach more than 1 million TiVo subscribers. Advertisers will be provided with data concerning the information that’s voluntarily viewed by subscribers using DVRs.
