The Home Depot debuted an artificial intelligence-powered chat feature that can answer shopper questions and suggest products.
Home improvement retail chain The Home Depot debuted artificial intelligence-powered shopping tools on its ecommerce site that will answer how-to and product questions.
The Home Depot trained the tool, dubbed Magic Apron, using a large language model, its product catalog, as well as information from across the Internet to improve search results and answer customers’ product and project questions. Home Depot said the tool also is fed the company’s own human expertise to make the AI more accurate, reliable and helpful.
“The technology will continue to learn from customer and associate feedback and serve as a foundational tool for store and contact center associates to better help customers,” according to the press release.
For example, a shopper could ask the tool if she needs to aerate her lawn, how to overseed bare spots or what products she needs for week control, and the tool could answer with instructions and product suggestions.
The tool also can summarize product reviews and easily surface project guides.
Magin Apron is on millions of Home Depot product pages and in Home Depot’s app.
The retailer plans to expand the tool to its business-to-business site, which will offer help to its professional shoppers, such as builders and contractors. The Home Depot plans to add more features in the coming months including allowing the AI chat tool to give project inspiration, design ideas, product comparison and recommendations.
The Home Depot developed the app in “just under a year,” according to a spokesperson. The brand declined to answer the goal for the tool.
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