Tech Stack
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AI
AI Empowers Publishers to Sell Better, If They Rise to the Opportunity
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success. Advertisers saw a record number of publisher product announcements this year. Hearst, Dotdash Meredith, Raptive, […]
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AI
9 Ad Tech Leaders React to the DOJ’s Plans for Google
What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech.
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AI
Best of AdMonsters: Must-Read Ad Tech Articles of 2024
2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches.
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Agencies
Agency Elite 2025: The Top PR, Marketing and Communications Firms
PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.
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cookies
The Untapped Opportunity of Unaddressable Inventory
Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.
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Tech & AI
Chief Marketer Network joins CES as official media partner
Multichannel Marketer with eight other Access Intelligence publications in the Chief Marketer Network will provide real-time coverage as an official media partner for CES 2025. The Chief Marketer Network, a collection of nine leading information brands serving 1.6 million marketing professionals, including Multichannel Marketer, has signed on as an official media partner for CES 2025. […]
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AI
The AdMonsters Writers’ 2024 Holiday Reading List: Power, Privacy, and Digital Transformation
Our country may be polarized, but there’s one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters’ writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech’s glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world.
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CES 2025
The Chief Marketer Network Joins CES 2025 as Official Media Partner
The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.
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Behind the News
Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation
In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar’s diss track “Not Like Us.” At the core of Drake’s allegations is that UMG employed bots to inflate streaming numbers for Lamar’s track.
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Tech & AI
Which affiliates drive the most value?
Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages. List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella. The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]