Tech Stack

Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday.

One big theme of the 2025 NewFronts: consumers are being encouraged to interact with ads through QR codes and gamified experiences.

If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third, […]

Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.

Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation.   While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and lead gen.

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.