Tech Stack

Speaker brand Sonos is eager to have agentic AI surface operational efficiencies and handle B2B customer requests.  Speaker brand Sonos likes the sound of agentic AI so much that it is piloting an agent for its business-to-business customer portal.  The B2B ordering platform, which caters to Sonos’ custom integrators and distributors was in desperate need […]

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. In light of this shift, here are practical tips for marketers.

For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. 

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly […]

The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.

Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]