subscription marketing

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  Acquisition

  Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch

  On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.

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  Marketers

  Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value

  Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.

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  Email

  Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

  The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.